Facebook’s new update focuses on making friends and family a top priority in News Feed

With an aim to ramp up its platform in 2018, Facebook has now announced a major update to its platform.

Well with the update, friends and family will be given priority above pages or celebrities in a user’s news feed – and likely result in people spending less time on the leading social network.

Facebook’s new update focuses on making friends and family a top prior
The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman.

“This is a big change,” Hegeman has told AFP.

“People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end.”

For example, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favorite restaurant.

“We think people interaction is more important than passively consuming content,” Hegeman said. “This will be one of the more important updates that we have made.”

Meanwhile, Facebook co-founder and chief Mark Zuckerberg has already said that in 2018 bringing people together and strengthening communities in the real world are the top priorities.

As such, the news feed ranking update, which is set to roll out globally in the coming weeks, is expected to support that goal.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” Zuckerberg said in a post on his Facebook page.

“And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”

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